Limited
Usability Audit
Scope and approach
What we covered
- Home, About (company, leadership)
- 11 industry pages and 7 product pages
- Product Finder
- Innovation and Sustainability
- 8 Investor Relations pages
- News (blogs, press, events) and Contact
- 4 legal pages
How we tested
- Heuristic review against Nielsen's 10 usability principles
- A buyer finding a suitable bottle and enquiring
- An investor finding a disclosure or report
- A first-time visitor working out what Alternicq does
- Desktop at 1366 × 768 and 1440 × 900; phone at 375 px
Reviewed 26 Oct 2026, rechecked 12 Nov 2026. Not covered: testing with real users and analytics funnels.
Severity scale
Who visits (performance report, Aug–Oct 2026)
Product Finder
Product Finder, first results page at 1440 × 900 (12 Nov 2026).
No photos Critical
Every one of the 1,612 products uses the same checkerboard image, so buyers can't judge shape, finish or size.
Unreadable names Critical
Names are SKU codes such as "Dia26 SSN 3S - 12.0g Preform_78.0mm_MMN-32-M477-02D", with typos like "1 Gallen".
No units High
"Neck 110", "Weight 150" and "Fill Volume 3875" leave buyers guessing mm, g or ml.
Also
The segment filter leaves out PCR resin and both pharma ranges, so those products cannot be found through the Finder.
Investor Relations
Corporate Governance: a banner and breadcrumb, nothing else.
Disclosures: PDF file names used as document titles.
What's missing
- Corporate Governance: no content
- Events: table headings, no events
- Investor Presentations: no documents
Why it matters
Analysts and shareholders treat the IR section as the official record. Empty pages read as missing disclosures, not missing design.
Product Finder on desktop
At 1366 × 768 the search panel fills 75% of the screen and the result count sits on the bottom edge.
Today: the first screen at 1366 × 768.
Proposed: drawn to the same scale.
Short title band
About 160–200 px instead of 573 px.
One filter row
Search and three filters at 44–48 px, sticky while scrolling.
Results first
First row of products on screen; "Contact us" moves below the results.
Desktop layout
Home hero carousel dots, enlarged 3×.
Carousel dots too small to click Medium
Dots on the home hero, AVINYA and "Alternicq in action" are 7–10 px, well under the 24 px minimum in WCAG 2.2. Picking slide 2 or 3 is fiddly, and AVINYA's dots have no labels.
Body text runs the full width Medium
About, the product and industry intro bands, PCR Resin, Innovation and legal pages run to 90–140 characters per line; 60–75 is comfortable.
Content and clarity
| Abbreviation | Meaning | Unexplained on |
|---|---|---|
| MTPA | Metric tonnes per annum | Home hero, About |
| PCR | Post-consumer recycled (plastic) | Most pages |
| P&D | Pumps & dispensers | Home stats |
| HFWF / CSD | Hot-fill/warm-fill / carbonated soft drinks | Preform tiles |
The site uses over 60 abbreviations, and most are never spelled out. Procurement teams, investors, journalists and job seekers meet them without explanation. Four examples are shown above.
Home: "P&D" and "MTPA" with no explanation.
PET Preforms: tiles labelled "HFWF" and "CSD".
Small inconsistencies
Conflicting numbers
Home and About say 30 manufacturing sites; product and industry pages say 29 facilities. PET Preforms says 5 locations while its own filter shows 6.
Home: 30 sites
PET Preforms: 5 locations
Same page: 29 facilities, 6 for Preforms
Sections without an introduction
The Investor Relations landing page and Events & Exhibitions open straight into cards. One line on what each section offers would orient visitors.
The brand change is easy to miss
"From Manjushree to Alternicq" sits far down the home page. A one-line "formerly Manjushree Technopack" near the top would reassure returning customers.
Prioritised action plan
| # | Action | Fixes | Owner | Effort |
|---|---|---|---|---|
| 1 | Add product photos, top 200 sellers first; use a category illustration meanwhile | Product Finder | Product + web | High |
| 2 | Give products customer-facing names; keep the SKU as a second line | Product Finder | Product | Medium |
| 3 | Add units to Finder specs; add PCR resin and pharma to the segment filter | Product Finder | Web | Low |
| 4 | Hide empty IR pages or add a "will be published here" note; tidy file names | Investor Relations | IR + web | Medium |
| 5 | Redesign the Finder's desktop layout (see wireframe) and speed up its first load | Finder | Web | Medium |
| 6 | Refine desktop layouts for inner pages (carousel controls, text width) | Desktop | Design + web | Medium |
| 7 | Spell out abbreviations; add tooltips and a glossary | Content | Content | Medium |
| 8 | Align facility and location counts across pages | Content | Content | Low |